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  1. Shonali Burke
    January 9, 2015 @ 7:21 pm

    Love it, Deirdre! I found myself laughing as I could see a lot of the same words coming out of my mouth… but 2015 is a new year!

    I was talking with someone the other day, and she said, “If it takes more than 2 (sets of) emails to get to the point (or make a decision, or whatever), I pick up the phone. I think that’s really smart, and I’ve started doing that too. We can waste SO much time just going back and forth over email, when really, we could just pick up the phone (or Skype, G+, whatever), and solve the problem.

    In terms of tools, I find Harvest (time-tracking, no matter WHAT it is I’m doing, whether it’s client work or SBC work) and Asana (project management) invaluable. And when you take vacation or out of office time – actually TAKE that time. It’s incredible in terms of giving you a break and helping you reset.

    Here’s to much-better used time in 2015!

  2. Deirdre Breakenridge
    January 12, 2015 @ 9:43 am

    Hi Shonali, yes, here’s to an even better 2015! I love that you’re tracking time so carefully. I’ve been great doing this for clients, but there’s so much non-client work that I probably need to track too. And, yes, vacation should really mean vacation, even if it’s a “staycation” 🙂 Although, I’ve gotten much better at removing myself from technology and work to relax and / or have some fun. So much to look forward to in 2015. Thanks for sharing your thoughts! Wishing you the best and brightest year!

  3. Stella Carrier
    February 6, 2015 @ 1:18 pm

    Hi Deirdre Breakenridge, I work in a completely different sector. However, your advice on working in scheduled times and being selective with my news gives me important insight.

  4. Danielle
    March 11, 2015 @ 11:22 pm

    This post could not have come at a better time for me! I’m currently in school studying Public Relations and Marketing Management and it seems like time is definitely at a premium! These tips will definitely come in handy while I’m finishing up the last few months.

    I remember being younger and thinking the same thing as you – there is so much time to do whatever it is that I want to accomplish; and yet, each day tends to flow into the next without feeling like I’m really getting ahead, and then all of a sudden it’s the next year. Your resolutions really speak to streamlining our lives, which is something we could all have more of. I especially like the idea of scheduling social media time, as I find that it can be something that simply takes over my time and before you know it, 45 minutes has gone by and I’ve really accomplished nothing.

    I also try to take advantage of my ‘dead time’ to do things on the go, like checking Twitter and Facebook feeds while I’m on the bus, or simply sending articles that I want to look over to the ‘reading list’ on apple products. I’m reminded of the quote “if you fail to plan, you plan to fail”.

    I know that we’re at different stages in our careers, but it would be interesting to hear what your life was like, time-wise, when you were starting out. What is the best advice you would give to a new member of the PR world?

  5. Deirdre Breakenridge
    March 12, 2015 @ 9:11 am

    Thanks, Danielle! I’m glad you found the post interesting and helpful. When I think back to my earlier years, time was spent in so many different ways. Although I know, at points I could have been a lot more efficient, something tells me every minute adds up to who I am today. 🙂 You mentioned in your comment hearing about when I was first starting out and some best advice. I was interviewed by the PRSA New Professionals earlier in the year to discuss life in PR when I was first starting out (a #ThrowbackThursday interview). Here’s the article if you want to take a look at my career as a young professional:

    Thanks so much for sharing your thoughts. Good luck as you find the time in 2015 to accomplish all of your goals!

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