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  1. Jonah
    July 19, 2016 @ 4:48 am

    Hi Deirdre .Great Article! Thank you for your kind words and for presenting us to your readers and followers :)Jonah

  2. Deirdre Breakenridge
    July 19, 2016 @ 7:37 am

    My pleasure, Jonah. I’m always happy to share good tools with my students and PR / marketing colleagues.

  3. Gloria
    July 20, 2016 @ 8:35 am

    Great article Deirdre!

    I always say that building relationships, building community is very important and still underestimated. It could be real beneficial! You also mention listening. I think it becomes a new standard nowadays. Social listening is crucial for online presence managing, avoiding crises, building community, reaching a new audience and also it works great for getting leads.

    I would recommend my favorite tool for this purpose which is BRAND24 – really nice, easy to use and efficient tool for real-time internet monitoring and analyzes.
    I wonder, have you ever tried this tool? I find it really powerful and helpful for everyday work in PR, marketing, social media, sales and even customer service.

  4. Deirdre Breakenridge
    July 20, 2016 @ 6:02 pm

    Hi Gloria! Thanks for sharing. I’ve heard of Brand24 but I haven’t really used it for my clients or with my students in the classroom. Is this a free tool or is it a 30-day trial and then paid subscription? I’m always interested in new resources focused on social listening and intelligence. Thanks for stopping by my blog.

  5. Gloria
    July 21, 2016 @ 9:01 am

    Hi Deirdre!
    I believe that you will find it useful and simply like this tool. It has few very nice features.
    You can start with 14-days free trial, and extend it if you need. Also there is available a special educational licence, so feel free to try the trial and don’t hesitate to ask assistants on the chat if you have any questions. They are really helpful 🙂

  6. Deirdre Breakenridge
    July 21, 2016 @ 9:36 am

    Thanks, Gloria! I appreciate the additional info.

  7. Inessa Radostin
    August 15, 2016 @ 8:16 am

    Hi Dierdre,

    Thanks for the great post and advice. with Instagram taking such control of the online world (at least in my line of work) it seems people forget what a great tool Twitter is for PR. Always good to read about advice for the platform.


  8. Deirdre Breakenridge
    August 15, 2016 @ 9:25 am

    So true about Instagram … in my world too. However, Twitter still proves to be valuable when it comes to mainstream news. Just look at the 2016 Presidential election. Thanks so much for sharing your thoughts.

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