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  1. Valerie Simon
    August 21, 2015 @ 2:56 pm

    Great post, Deirdre! Spot on advice for all those who strive to go beyond being a technical/PR/communications expert and become a strategic leader. What many PR practitioners fail to consider is that the CFO is also responsible for creating a story. Understand the exciting, sometimes dramatic and always business critical chapters he/she is responsible for writing. Not excited when you hear terms like expense management, production, productivity, efficiency, revenue and profitability? Think again. They make up the story of your companies success… the story of YOUR success. Now figure out what your role in that story can be!

  2. Deirdre Breakenridge
    August 21, 2015 @ 4:32 pm

    Valerie, thank you! I really appreciate the feedback on my post. You make such a great point about the success story and how the CFO is a huge part. I know from first-hand experience that our company’s story was so much more than me being the Kabosher and the Kill Joy. On the contrary, what the CFO does is positive and helps to guide and pull the pieces of success together. Thanks for sharing your thoughts. Have a terrific weekend.

  3. Jeff Domansky
    August 21, 2015 @ 7:27 pm

    Deirdre, great tips on how to think about what you need to communicate to your CFO in order to build credibility. I think part of PR’s problem in the past (marketing and social media too) was that we were not measuring and reporting the things that matter most to the business. Hopefully that has changed with the tools we now have available and the realization that we have to earn our strategic role regardless of whether it’s PR, social media or marketing. Thanks for a useful reminder.

  4. Deirdre Breakenridge
    August 22, 2015 @ 10:33 am

    Thanks, Jeff. You hit the nail on the head with “earn our strategic role” in everything that we do. No sitting back when it comes to forging relationships with the C-Level. Hope you’re having a good weekend.

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