Guest Post: A Young PR Pro’s First Real Conference
On June 11, I had the best post college experience that I could ask for and attended PRSA’s T3PR Conference in New York City. Having been a PRSSA member that attended a conference this past February, I was completely blown away from what I experienced.
Between my moving back home, I unfortunately missed the pre-chat leading up to the conference, but made sure that I did my research on what to expect. Thanks to Valerie Simon on her post about what to expect when attending such a conference. After reading it, I knew that I’d be all set.
One aspect that really got me was the keynote speaker Sarah Evans (Sevens Strategy), who gave an amazing presentation on “What’s Next for Public Relations, Strategy, and Technology.” I’ve been talking to Sarah for months and to not only meet her but also listen to her was completely unreal. Three main things about campaigns that I took away from Sarah’s presentation were:
- Portable–Can I take it with me
- Personalized–Can I customize
- Participatory–Can I join in
There were some other presentations that definitely grabbed my attention from the moment the speakers began talking. Ed Schipul (Schipul), who included some amazing photography within his presentation, provided some comical relief. His presentation focused on the personal brands that we create, which was a great refresher on the topic after attending #PRAdvanced. Ed gave six important elements to really focus in on in the “Personal Brand Era”
- Terms of Service
During the luncheon, Nick Bilton (New York Times) was our speaker and I’m sure that everyone ignored the food. Nick’s discussion was indescribable. I was so intrigued with everything he said about how technology is changing and how we are directly affected by it. Definitely going to check out his book I Live in the Future: & Here’s How it Works this fall.
In the afternoon, two more presentations grabbed my attention and I made it a purpose to introduce myself to both ladies. The first was by Sandra Fathi (Affect Strategies), who talked about Tools & Technology for High Tech. From hearing all of Sandra’s suggestions for tools and how to utilize them, I will be doing a bit of my own research on how to implement them into my work. Also, I was able to help out one of the places where I interned on a new tactic to present to a client.
And finally, Christine Perkett (Perkett PR), who I have talked to on Twitter and had no idea she would be attending the event. Christine’s presentation about being an influencer in PR was extremely insightful and hey, there was even a Kelly Cutrone (People’s Revolution) shout out in there. Some key takeaways from Christine’s presentation include:
- Build your personal brand
- Do what you do…and do it well
- Write a book
- Make your own rules
- It’s all about YOU
Overall the day was a complete success and I gained so much information that I plan on researching throughout the summer. Being able to meet a majority of the speakers was great and I want to really thank Deirdre for inviting me to attend the conference.
Brittany James is a recent graduate of Quinnipiac University with a degree in public relations with a minor in marketing. Over the past year, she has held internships at Goodman Media International in New York City and at Cashman + Katz Integrated Communications in Glastonbury, CT.
June 18, 2010 @ 9:37 am
Nice recap Brittany. Glad you enjoyed the conference and I am sure we will see you at a PRSA event again soon!
June 18, 2010 @ 9:47 am
Brittany,Thanks very much for including me in your post. It was a pleasure to meet you!
Two points I’d like to clarify about your jey takeaways from my talk are:
– Write a Book – that was to get your attention. Not everypne can write a book but rather the point is to write – a blog, Twitter, guests posts like this one, etc. PR professionals just need to write – well and often! It also helps build that personal brand – which is key to showing your intelligence and insights – we’re more than just “flaks!”
– It’s All About You: the important part about this was the caveat I included was “only it isn’t”. And that’s what people need to understand the most. You can build a personal brand, be smart, show you’re more than a flak – the “about you” part, but the key point is to add value for others in all that you do (the “only it isn’t” element).
Some folks who weren’t in attendance got the wrong messages about what I was touting so thanks for the opportunity to clarify!
Great to meet you!
June 18, 2010 @ 9:54 am
Christine, thanks for clarifying the post! Really enjoyed your presentation and meeting you in person. Hope to see you again soon.