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  1. Mic Adam
    November 29, 2010 @ 2:43 pm


    Greta article. As a social media policy creator, I insist (and thus part of my solution offering)that a presentation is given to ALL employees so they fully understand both what social media is and what its benefits/dangers are. But more importantly, I try and explain the what and why of the social media policy. In this matter there is room room for discussion afterwards since everyone was presented the same materials and given the opportunity to ask questions. I do agree with you that providing training is another key element in the success of the implementation of social media and the policy to support it.

    Keep the good work up

    Mic Adam

  2. Deirdre
    November 30, 2010 @ 10:45 am

    Hello Mic! I’m really glad you like the article and it’s always great to hear that other professionals are offering social media presentations and training with respect to introducing the policy, as a part of their overall solutions. It’s so important to give the what and why of social media, otherwise the policy, is just another policy and does not become a part of a culture of engagement (which is what most organizations strive for). Thanks so much for commenting and sharing your thoughts.

  3. Courtney Hunt
    November 30, 2010 @ 3:18 pm

    Deirdre –

    I second Mic’s “well done.” It’s particularly gratifying to see other pro’s who aren’t saying “all you need is a simple set of guidelines.” The implications of social media are too complex, and the potential risks too great, to promote organizations being underinsured.

    To extend the training argument, I think it’s also important to add a separate training program for anyone in a managerial position to highlight the specific issues that they may have to deal with, such as

    1. What to do when someone shares a complaint with them involving social media.
    2. How to handle postings made “privately.”
    3. Whether and how they should engage in social screening.
    4. Whether they can provide recommendations on sites like LinkedIn.

    I am sharing this post with the Social Media in Organizations (SMinOrgs) Community.

    Courtney Hunt
    Founder, SMinOrgs Community

  4. Deirdre
    November 30, 2010 @ 3:28 pm

    Hi Courtney! Thank you so much. I agree, a simple set of guidelines will not protect the organization. I think you point about the separate training is excellent because managers often deal with very specific issues as you mentioned and are on the front line when situations occur. I’m thrilled that you are sharing my post with your community 🙂 Thanks again for sharing your thoughts.

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