4 Comments

  1. Julia Pimsleur
    June 8, 2015 @ 1:10 pm

    I appreciate what you shared here about how important it is to check in and not take the relationships with your influencers for granted. When people help you with your business, whether it’s an introduction to a potential funder or connecting you with a new client, it’s important to make them feel appreciated. I am a big believer in the hand written note or surprise gift. People often miss this easy (and free) opportunity to build goodwill.

  2. Kait
    June 10, 2015 @ 12:41 pm

    “When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.” Nowhere is this more evident than in influencer marketing. Every interaction counts! This list of Don’ts serves as a useful guide for marketers who rely on influencers to help amplify their message – and who doesn’t? Thanks for the very actionable insights!

  3. Deirdre Breakenridge
    June 10, 2015 @ 4:25 pm

    Hi Julia, thanks for sharing your thoughts about influencers and relationships. I find that everyone is different, but it’s especially important to know how each person likes to participate and and to also know the participation limits, with these busy VIPs. And, yes, making them feel appreciated is key. The handwritten note is such a nice personal touch!

  4. Deirdre Breakenridge
    June 10, 2015 @ 4:28 pm

    Hi Kait! Yes, it’s really apparent with influencer marketing and every interaction is a chance to build a stronger relationship. I always like to point out the don’ts … there are many simple errors and missteps often overlooked. Thanks so much for sharing your thoughts.

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