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2 Comments

  1. Valerie Simon
    August 15, 2009 @ 11:11 pm

    Joe’s final point, “Focus your PR activities on objectives that clearly support the company’s business goals,” cannot be stressed enough. If you want a voice in the boardroom you should be prepared to quantify how your efforts supported the organization’s overall business objectives. To truly be an influencer, you must is be able to articulate how your communications efforts are impacting the bottom line of your organization.

  2. Deirdre
    August 16, 2009 @ 12:32 am

    Hi Valerie, yes, I agree. This is one of the key points. If you’re objectives are not in line with the company’s business objectives it’s very hard to get management to buy in into your communications program.

    Joe was very interesting and gave excellent tips. One other point that really stood out was that PR should always do the right thing. We’re the group known for ethics and this should hold true in all situations. He used the example when Universal was launching it’s Twister ride and prior to the grand opening there was a terrible tornado in the area that caused major damage. It was the PR team that got management to rethink the timing of the launch based on the terrible devastation and how launching a ride called “Twister” was not supportive to the community at that time. Management listened and it was a very good move. If PR didn’t have a seat at the boardroom table then Universal would have made a terrible mistake with the launch of it’s ride! Thanks for sharing your insight 🙂

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