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5 Comments

  1. Krista
    August 31, 2010 @ 11:26 am

    Thanks for posting, Deirdre! It’s always good to hear pitching advice directly from a reporter or producer. A lot of their feedback goes back to the basics – doing research and taking the time to get familiar with their previous content, rather than a blanket email based on their title or beat.

  2. Megan
    September 1, 2010 @ 12:19 pm

    This is awesome! It’s great to hear from the press themselves what THEY are truly looking for – a sure fire way to build a healthy relationship. From time to time, I love to check in with my close media contacts and just try to get feedback about what I send them – it really helps me improve my work, and I also think they appreciate knowing a PR professional actually cares about what they’re doing.

    If you could post more videos/interviews like this, I would sooo love it, and I’m sure many others would as well!

  3. Neuro Linguistic Programming ·
    November 12, 2010 @ 1:09 pm

    abc news is of course one of the most reputable news sources these days ,;”

  4. Jama Bohm
    November 27, 2012 @ 11:50 pm

    I always watche ABC News because the reporters are very professional.

  5. Rueben Treder
    February 26, 2013 @ 8:51 am

    News writing doesn’t have to be boring! If a writer can’t learn to spice up the story with the right angle, readers will skip right past it – no matter how important the content.Writing an interesting news piece isn’t hard. You just have to learn how to approach it in a more interesting manner. Readers need to know what happened at last night’s school board meeting, but is it necessary to bore them with a basic rundown of the agenda? Of course not! Even at the most mundane meeting, a good writer can find a unique angle or twist to highlight some aspect of what’s being discussed. Just stay away from sensationalizing and editorializing in order to create a story. It may seem that that’s what sells these days, but a true news journalist should always strive to get the story – the real story – and present it in a fair and factual manner. ;

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