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  1. Dave Toole
    June 29, 2010 @ 10:21 am

    We use Drupal for several of our sites with our sister companies. There is a strong community and it makes a significant difference in how to publish and organize our content.

  2. Elizabeth Sosnow
    June 29, 2010 @ 2:10 pm

    Thanks for writing about this important topic. If you had told me 5 years ago that I would need to understand the merits of Drupal, I would have chuckled. Now, it’s a regular discussion. That said, I don’t think that many PR folks are ready to to tackle this…and that worries me. It’s yet another “arrow” that someone can use to marginalize the industry. I’m very glad you are pushing folks to think about it!

  3. Deirdre
    June 29, 2010 @ 2:29 pm

    Hi Dave! Thanks for sharing your experience with Drupal. I think it’s important for PR people to know the different options especially because many think of WordPress or TypePad for blogs.

  4. Deirdre
    June 29, 2010 @ 2:35 pm

    Hi Elizabeth! I feel the same way. Years ago, the thought of managing site content and being on the backend of a website was far from my mind. I never thought it would be a part my daily activities. I’m hoping that technology becomes an opportunity rather than a task, or something that is not considered a part of our job description. Thanks for your sharing your insight on my blog 🙂

  5. Terry Hayes
    June 29, 2010 @ 3:32 pm

    @Dierdre @Elizabeth This knowledge isn’t just relevant for PR pros, but really anyone in business. What scares me is how few people graduating from college understand that. If you’re late 20s or under, a basic understanding of these technologies is mandatory.

    I think if people focus on what the technology gives them (ex. very valuable data) instead of the technology itself, they will be more willing to learn.

  6. Deirdre
    June 29, 2010 @ 3:43 pm

    Terry, you make an excellent point. Having a business background, I agree 100%.

  7. Sherrie Bakshi
    July 1, 2010 @ 9:30 am

    It’s so ironic that you publish this post at this time. Why? For years, I thought I didn’t need to know CMS. About one year ago, I didn’t even know what the acronym referred to, but since joining my current company, my knowledge and the ability to use these systems have grown. I use WordPress and ExpressionEngine frequently. And, I am slowly understanding basic HTML.

    Thanks for the great post.

  8. Deirdre
    July 1, 2010 @ 8:57 pm

    Hey Sherrie! For a long time felt the same way (and I was in an agency where I could have learned CMS much earlier than I did). Sounds like your current company is providing you with great knowledge and the opportunity to grow with technology. I’m not familiar with ExpressionEngine, but I will check it out. Good luck as you learn new things and thanks for sharing 🙂

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