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  1. Hugh Macken
    July 8, 2010 @ 1:48 pm

    Deirdre –
    Thanks for taking the time to share some terrific insights gained from your conversation with Marketwire. Clearly, Marketwire is listening. Yeah!!!! From what I can tell, they have grasped the importance of listening to help guide the evolution of their services and for the services themselves to help in the measurement of ROI.

    I’d really like to know more about what’s next with MediaHub. I see that service as sort of the social CRM of the new PR world.

    What will critical now is that they continue to listen closely to the actual needs of the marketplace. The silver bullet, though, in my view, will be analytics and financial ROI measurement that will shed some much needed light on the financial value of the new PR – “personal” relations. If I were Marketwire, I would take a serious look at how their platform can also integrate with platforms like Omniture. On site analytics is really where the rubber meets the road for online transaction-oriented companies in particular and it’s imperative not to overlook that in trying to close the loop on the ROI measurement circle in my view.

    If they can somehow integrate Heartbeat (with Audience), their news wire service, MediaHub, provide an integration for on site analytics services like the Omniture platform and nifty tool Tealium Social Media (which offers superb view thru analytics to uncover the actual social sources of web traffic), they may just have a winning combination.

    The fact that you’ve given the acquisition a thumbs up is quite a feather in their cap and another reason I am optimistic about the future of the new PR – Personal Relations.

    – Hugh Macken
    V M R Communications, LLC

  2. Deirdre
    July 8, 2010 @ 2:38 pm

    Hi Hugh! Thank you very much. You have some great insight here on closing the loop! I definitely give the thumbs up on this one and will be watching closely (as will others) as to what’s next. It’s exciting to see this type of offering because it really helps PR professionals where they need it most, the measurement and ROI part. We are under pressure and more accountable than ever before (if that’s possible).

    I believe there will be other opportunities in closing the loop; information and services added to their platform. I’m excited to see more integrated solutions, as they roll out over the next 24 months 🙂

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