Book Announcement: Answers For Ethical Marketers Published as a Guide to Good Business Communication
Who is the Ethical Marketer? Well, it’s you, whether you’re a marketing / PR professional, a business person, or anyone in the company who is communicating and sharing about the brand. That’s a wide range of professionals. There are opportunities and challenges when it comes to ethics and values permeating every level and position in an organization. Answers for Ethical Marketers breaks down the landscape. The book starts by probing the ‘essentials’ of what Ethical Marketers need to know.
Some of the chapters include:
- Applying ethics through media channels in PR, digital marketing, and social media programs.
- Delivering ethical communication through cause marketing.
- Taking ethics into media interviews.
- Learning the actions steps of leaders who are ethical role models.
- Identifying your ethical mentors.