16 Comments

  1. pitchengine (Jason Kintzler)
    February 17, 2009 @ 10:18 pm

    New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge)

  2. fogfish (Roderick)
    February 17, 2009 @ 10:20 pm

    New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge via @pitchengine)

  3. apowerpoint (Anthony Power)
    February 17, 2009 @ 10:25 pm

    RT @pitchengine: New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge) The Conversation Index mirrors CDI/BDI ideas in CPG

  4. JDEbberly (J D Ebberly)
    February 17, 2009 @ 10:34 pm

    RETWEET! @pitchengine New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge) (GREAT read!!)

  5. mcolacurcio (Maria Colacurcio)
    February 17, 2009 @ 10:36 pm

    RT @pitchengine: New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge)

  6. MonkeyHouseMama (Claudia RenchyMorton)
    February 17, 2009 @ 10:38 pm

    RT New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge)

  7. carok7 (carok7)
    February 17, 2009 @ 11:15 pm

    RT @pitchengine: New PR Measurement Part I http://bit.ly/Jdulr (from @dbreakenridge)

  8. Adam Gershenbaum
    February 18, 2009 @ 1:55 am

    Very timely post. Measurement has been quite the topic lately for me. This is a nice list as a primer for what to consider ROI with social media. With so many tools out there to measure with, especially with twitter I sometimes find myself asking which tools are the ‘must measure with’s’, and how to mash each tool into one cohesive dashboard.

  9. Deirdre
    February 18, 2009 @ 2:15 am

    Hi Adam, thanks for your feedback on my post. I could write a book on measurement alone. It is a very hot topic and yes, there are so many tools to measure. My next post will pull another excerpt from my book that addresses the tools.

    Hope you are doing well. Last time we corresponded I think you had a new position. Let me know how it’s going 🙂

  10. erikbratt (Erik Bratt)
    February 19, 2009 @ 9:37 pm

    New PR 2.0 Measurement Strategies — Part I http://is.gd/jSm3

  11. Tony Jones
    February 20, 2009 @ 10:46 pm

    Good stuff, I would disagree in the slightest bit though in that I do believe there is the potential to track social media back to impact on sales. I certainly do not think it can be done today but given the huge amount of data the web provides plus the expanding use of social media there is a chance some very cool modeling could get close. The real question that holds it all up is “if someone is talking about your brand, or likes your brand, does that affect their purchasing?” I’d say this has been a big question for marketing in general for a long time, but now with social media we may have the data to answer it… someday soon!

  12. Deirdre
    February 21, 2009 @ 1:06 am

    Hi Tony, I think that social media can play a big part in that sale. Of course, if there is a direct link or promotion that a customer takes advatage of, i.e., when Southwest Airlines had a link to a discount fare program in its social media release then yes, you can see the direct correlation. Great comment!

  13. mcolacurcio (Maria Colacurcio)
    February 24, 2009 @ 2:37 am

    I thought this was a great post on PR measurement. It’s one post of a two-part series: http://is.gd/jSm3 #journchat

  14. garzag (Garza Girl)
    February 24, 2009 @ 2:38 am

    RT @mcolacurcio I thought this was a great post on PR measurement. It’s one post of a two-part series: http://is.gd/jSm3 #journchat

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