12 Comments

  1. pitchengine (Jason Kintzler)
    February 20, 2009 @ 7:50 pm

    New PR 2.0 Measurement – Part II by @dbreakenridge http://bit.ly/QSHPK (btw- we’re going to be in her and @briansolis‘ new book!)

  2. David Alston
    February 20, 2009 @ 8:27 pm

    Deirdre, first off thanks for including Radian6 in your upcoming book with Brian. Really appreciate it.

    Secondly yes measurement is definitely a hot topic. What I love about social media, beyond it’s capability for brands to stay very connected to their customers and community, is that it’s completely trackable. You bring up some great areas above. And with the ability to slice and dice the data instantly you can quickly dig into the numbers whenever you need to.

    Again, thanks for including us.

  3. Deirdre
    February 20, 2009 @ 8:46 pm

    Hi David…thank you! You’re absolutely right about the trackability. Having this data at our fingertips is amazing. Many brands are still learning how to slice and dice the data and the ones who who dig in quickly will succeed! Keep up the good work at Radian6!

  4. sean
    February 20, 2009 @ 10:04 pm

    i would like to thankyou for posting such an informative article and with your permission i would love to add one more resource whostalkin.com

  5. Tony Jones
    February 20, 2009 @ 10:39 pm

    Great post, the biggest struggle I’m seeing though in social media metrics is trying to track people across. What if some see’s your blog post and comments, then links it via delicious, and tweets about it. Which then also hits facebook and on through.

    There are a lot of vendors doing some very cool stuff but the first one that can do this has a big advantage. I’ve been thinking for awhile now that friendfeed should give research access to their data to solve this problem. Do you think that’s a viable solution?

  6. Deirdre
    February 21, 2009 @ 1:02 am

    Hey Tony, great feedback! Thank you. Blogpulse is able to track the threads of conversations and memes …connecting the conversations. But, I agree with you about Friendfeed as it is aggregated. Check out Friendfeed’s advanced search option. You can search by topic or key word among just your friends, specific people and/or everyone in the community. The measurement is so important and I think that we will continue to see tremendous growth in this area!

  7. Tina
    February 23, 2009 @ 2:11 pm

    I really appreciate for including this excellent informative stuff in your upcoming book . Its really a good work !!

  8. DBreakenridge
    February 23, 2009 @ 5:02 pm

    Hi Tina, thank you! Appreciate the positive feedback 🙂

  9. Deirdre
    February 25, 2009 @ 6:12 pm

    Hi Sean, thanks for adding to the list. I’m going to check out http://www.whostalking.com.

  10. arhiderrr
    February 28, 2009 @ 12:26 pm

    Nice article

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