On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

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It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.
Karen FrebergJoining us on the 19th will be special guest and co-host, Karen Freberg (@kfreberg), who is an author, consultant and assistant professor in strategic communications at the University of Louisville. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, which will be published by SAGE in August 2018.
There are many opportunities and challenges facing today’s PR and communications professionals. Here are the Twitter chat questions Karen will answer to help students and pros navigate PR and social media with more confidence. We encourage all community members to weigh in with their ideas and share their perspectives too.
Q1. Give us your best definition of strategic communications? #PRStudChat
Q2. What are some real-word challenges for communication professionals today? #PRStudChat
Q3. How has social media impacted communications strategy? #PRStudChat
Q4. What would a prevent a company from utilizing a strategy first approach vs. tactics first? #PRStudChat
Q5. What are some of the technologies that are on your radar? #PRStudChat
Q6. How do you measure impact to demonstrate that you were strategic in your communications planning? #PRStudChat
Q7. How can PR pros be more creative in their strategic comms? #PRStudChat
Q8. What are some of the best tools to keep companies focused and engaged with their audiences? #PRStudChat
Q9. What advice can you give to students and pros to get them into a more strategic communications mindset? #PRStudChat
As always, we welcome your questions before or during the chat. You can tweet @PRStudChat, @SpinSucks, @LKPetrolino, @ValerieSimon or @DBreakenridge with any questions you would like answered.
We’re looking forward to another lively #PRStudChat conversation. See you on July 19th at 12:00 p.m. ET!
About #PRStudChat
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.
About Spin Sucks
Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.
What started as a simple blog, soon became a movement. Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice. It’s also the place where people have fun discussions, brainstorm, ask for help, and make new friends.

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