PR 2.0 Progress

With PR2.0 comes the responsibility to listen, engage, learn more and understand the new media landscape. If and only if you do this,...

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PR 2.0 Applied to the Agency

As a marketing and PR agency professional, I definitely discuss with my clients the importance of transparency and showing their human...

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New PR 2.0 Measurement – Part II

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I'm noticing that most of...

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New PR 2.0 Measurement – Part I

One of my Twitter buddies, @weldfeldpr, inspired me to write this blog post. However, before I can dig into the specifics tools to measure...

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PR 2.0 Reputation Mending

I can't remember a time in my PR career when a brand (B2B or B2C) wasn't in some kind of trouble. From product recalls and e coli...

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PR 2.0 Tools & Resources – MyPRGenie

There are so many new, great PR 2.0 tools and resources that deserve recognition. Today's blog post focuses on MyPRgenie...

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The PR 2.0 Change

I'm basing my blog post on the reaction to my last post on "PR of the Past vs. PR 2.0 Today." I wrote that post to pinpoint the amazing...

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PR of the Past vs. PR 2.0 Today

Even though PR is over 100 years old, I can only comment from experience on the last 20 years. As I walk down memory lane, from my first...

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