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9 Comments

  1. Ann Marie van den Hurk, APR
    September 21, 2009 @ 9:39 pm

    Baby steps. That’s key. There is a lot of fear about the new and unknown in the workplace… regardless if it is social media or new accounting software.

    I totally agree with the internal community as one of the starting points. That will provide value to the employees and get them comfortable with the concept. It also will give SM-minded folks opportunity to share their knowledge with the non-SM-minded folks building a bond… everything can be an informal teaching moment.

    Starting slow and small with manageable goals then building on successes showing them off a long the way will build understanding and acceptance.

  2. Deirdre
    September 21, 2009 @ 11:54 pm

    Hi Amanda, I couldn’t agree more. And, I really think what you said about manageable goals is so important!! Thanks for sharing your thoughts 🙂

  3. Emma Springer
    September 22, 2009 @ 12:05 am

    Most employees embrace social media; however, most employers think that social media is a time waster.

  4. Deirdre
    September 22, 2009 @ 1:42 am

    Hi Emma, that’s a really good point. It’s especially tough when articles come out that say Twitter, Facebook and other social networks lead to a loss of productivity during the work day. However, when it comes to internal social networking platforms, I’ve seen many great examples of how employees are getting more work done on teams, collaborating on events, cutting back on overall company email correspondence and showing greater productivity. Thanks for commenting!

  5. whizpr (Whizpr)
    September 22, 2009 @ 12:22 pm

    PR 2.0 tips voor juristen en accountants: http://tinyurl.com/lryh5o

  6. Deborah Smith
    September 22, 2009 @ 9:57 pm

    Interesting, and I wonder what they mean by “older” Do they really know what age group is using Twitter and Facebook? So many “out of the know” think these platforms are for the teenagers, and that couldn’t be farther from the truth.

    Thanks for the very insightful piece.

  7. Deirdre
    September 23, 2009 @ 12:02 am

    Hi Deborah, thanks for commenting. I got the feeling that “older” meant at the late stages of their careers. But, I do want to point out that all demographics are social networking, especially on Facebook. I’m proud to say that my mom who is 74 is active on FB (not for business though..only family/personal). These platforms definitely are not for teenagers, as a matter of fact teenagers and college students will openly admit that they do not want to be on Facebook and Twitter because “older” groups are participating in these networks. They’re looking for the next best social platforms 🙂

  8. Allan Schoenberg
    October 12, 2009 @ 10:23 pm

    These are all great examples of how to start. Speaking from experience, I would also suggest you get an ally. For me it was InfoSec. Once I had their approval that it was safe I could be trusted to understand the risks, it was easier for me to get buy-in from legal and the executive team. We started with Facebook in September 2007 and have since moved on to add Twitter (@CMEGroup), LinkedIn (we have four private groups), Friendfeed, Digg, Delicious and Newsvine. What really matters is that you find where your audience is located. Don’t just do social media to do it. And finally, there’s nothing wrong with just hanging out to listen and report back on the conversation.

  9. Deirdre
    October 12, 2009 @ 10:58 pm

    Allan, thanks for your excellent insight! I agree that you shouldn’t do social media just to do it. That’s why so many companies are out there on Twitter, Facebook and LinkedIn with a plan or a policy. Really good advice 🙂

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