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  1. Tara G.
    August 2, 2010 @ 11:57 am

    I think social media DOES reveal more of that hidden iceberg — but still not all of it. That is why I think it is so important for businesses to use social media to their advantage. We like to do business with people. We may have brand loyalty, but ultimately it is the people behind the brand that really make the difference. I am naturally very shy when it comes to meeting new people, so I use Twitter and Facebook as a way to share little bits of myself with customers and colleagues so that they know me as a person and not just as a business owner. Because I am so much more than just what you see!

    If you really knew me, you would know that I am a mother of triplets, a sister, a daughter, a wife. I may own two thriving online businesses, but I am also addicted to travel, bookstores and chocolate. I am lost without LOST! and use my toenail polish as a way to be different. 🙂 — Tara

  2. Krista
    August 2, 2010 @ 12:29 pm

    Hi Deirdre– you pose an interesting and perplexing question! I would venture to guess that the individual would be more inclined to share more of the “iceberg” than a company or organizational brand. Regulated industries may be held to legal restrictions for what they can and cannot share, regardless of their desire to connect with their customers and stakeholders. While social media has leveled the playing field for individuals to share ideas, emotions, and opinions, companies have different pressures and various competing interests when it comes to communicating to and connecting with consumers. This is by no means a suggestion that companies are dishonest, but rather, they may be holding back more than the individual might.

  3. Deirdre
    August 2, 2010 @ 2:24 pm

    Hi Krista! Great insight and yes, I think more of the iceberg is shared on the personal side. Although, I’ve seen great improvement with steps in the right direction toward open and transparent (human) conversations in various industries. Thanks for sharing 🙂

  4. Deirdre
    August 2, 2010 @ 2:31 pm

    Hi Tara! I love that you shared your “if you really knew me” on my blog. It’s awesome!! Wow…you must be very busy with triplets 🙂 Social media is a great way to show our human side and especially for a business so that people can connect and see what’s behind the brand. The people behind always make the difference and can add to that feeling of true brand loyalty. Thanks for sharing more about yourself!

  5. Megan
    August 2, 2010 @ 4:55 pm

    I’m AWFUL with percentages:), but I definitely think social media exposes more than just the tip of the iceberg. Once you decide to jump on the social media bandwagon, I feel like you’re allowing the world to truly see “you”. Posting things on Facebook, blogs, etc. really brings people on a personal level, which can be scary for some, but definitely rewarding in so many ways.

    Just a side note, I was recently encouraged by an associate of mine to break down my walls and allow myself to be all of me. I think that same idea applies here!

  6. Deirdre
    August 2, 2010 @ 6:21 pm

    Hi Megan! I know it’s hard to pinpoint a percentage. And, then once you start with social media, the percentage tends to increase through the relationships you forge with new friends in your networks. I think there is more opportunity when you give more of who you really are, and beak down those walls. It’s great that an associate encouraged you and good luck as you show more of yourself through social media. I think it will be rewarding…it’s definitely been rewarding for me! Thanks for sharing 🙂

  7. Diane
    August 5, 2010 @ 12:14 am

    Read this article today in Scientific American Mind. Apparently a study was done and Facebook profiles tend to be accurate reflections of people’s personalities.

  8. Janelle
    August 6, 2010 @ 12:26 am

    Wonderful post. I agree with you that social media allows us all to provide a more personalized experience for consumers and the public. Even though my team recently won an award for best use of social media in an Attorney General’s Office, your post inspires me to make renewed efforts to show even more of the personal side of the Washington State Attorney General’s Office (where I work.) I think as more leaders in business and in government recognize the value of social media, we’ll definitely see an increase in the amount of the “iceberg” we see–at least I sure hope so! Thanks for your work in this area.

  9. Deirdre
    August 6, 2010 @ 8:24 am

    Hi Janelle! Thank you and congratulations on your award. Wonderful news 🙂 I’m happy to hear that you will continue to champion social media and to show the personal side of your organization. Keep up the good work and thanks for sharing.

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