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  1. Torrey
    February 14, 2011 @ 2:55 pm

    For me, a lot of weight goes into the consistent quality of content they create. Additionally, the people/services/products/sites they promote as recommendations are important for me. Ii don’t necessarily have to rely on a “score”. I guess they have to pass my own smell test so to speak.

    I guess in this “humanization” or “transparancy” age we’re in, people are smarter than we give them credit for. And these influencers must realize that they can BS us by alway selling something without providing helpful value.

  2. Deirdre
    February 14, 2011 @ 4:46 pm

    Hi Torrey! Thanks for commenting on my post and sharing your thoughts. Great point about the quality of the content. It definitely makes a different if the content is consistently good, and I also look for people who share things that I can retweet or post for my community. I like that you put your influencers through your own small test 🙂

  3. david wesson
    February 14, 2011 @ 10:46 pm

    great post Deirdre, inspiration for those of us trying to rise above all the noise out there

  4. Deirdre
    February 15, 2011 @ 1:48 pm

    Thank you! I really appreciate your feedback on my post 🙂

  5. Christina Ing
    February 15, 2011 @ 5:47 pm

    I agree with all the characteristics you have listed for what it means to be an influencer.

    With the willingness to invest time and effort, almost anybody can be one.

    Thus, with any individual having the ability to influence others, especially through social media, it’s highly important to keep customer customer/client satisfaction high, in order to retain or increase positive word-of-mouth (which IMO is a form of publicity).

  6. Deirdre
    February 17, 2011 @ 12:12 pm

    Hi Christina! Thanks for sharing your thoughts on what it means to be an influencer. And, yes, I agree, keeping satisfaction high leads to positive word-of-mouth, which is a key factor.

  7. Brittany Lorezca
    February 23, 2011 @ 10:52 pm

    This is such an interesting post. I think everyone has an influence on someone – whether that be good or bad. Something that you said that I loved was “if you don’t truly own your influence (manage and maintain it), as quickly as you gained influencer status, you can lose it too.” This is so true. I relate this statement to the analogy of the higher you place someone on a high stool the harder and faster they can fall. I hope that one day I can look back and say I really did a successful job at being an influencer. Thanks for the thoughts!

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