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  1. David Meerman Scott
    October 10, 2009 @ 12:46 pm

    Hi Deirdre – It was a great panel. Thanks for your thoughtful participation. Lots of cool stuff going on in this PR 2.0 space. David

  2. Deirdre
    October 10, 2009 @ 12:57 pm

    Hi David – Thank you! I really enjoyed participatng on the panel and it was an interesting discussion with really good dynamics between all the participants. I agree, lots of cool stuff going on in PR and many changes that we must embrace. I think it will take time and perhaps baby steps. Hope to see meet up again soon at another conference 🙂

  3. Jason Kintzler
    October 10, 2009 @ 2:27 pm

    @Daid @Dieidre Thanks for contributing to the great panel. It was nice meeting you both in person and I hope we’ll continue this dialogue into the future of PR.

  4. Paul Roetzer
    October 11, 2009 @ 1:52 pm


    Great to meet you. Thanks for your continued efforts to move the PR industry forward.

  5. Deirdre
    October 11, 2009 @ 5:13 pm

    Hi Jason – Thanks and it was great to finally meet you in person! I’m sure the dialogue will continue with so many changes in PR. Also wanted to let you know that I find PitchEngine to be an extremely helpful SMR platform. We’re seeing good results. Keep up the good work!

  6. Deirdre
    October 11, 2009 @ 5:15 pm

    Hey Paul – Thank you! It was great meeting you and having another agency on the PR 2.0 panel. I thought it was a good, healthy discussion. We all worked really well together. Hope to catch up with you again at another conference. If you are at PRSA in November, I’ll see you there!

  7. ReputableGuy (Reputable Guy)
    October 12, 2009 @ 3:54 am

    PR 2.0 Panel at #IMS09 | Deirdre Breakenridge

  8. Carlton Flowers
    October 12, 2009 @ 2:25 pm

    I wasn’t able to attend the conference, but enjoyed the flood of information shared on Twitter via the #IMS09 hash tag. I didn’t expect to be able to gain so much valuable insight in this manner, so I am very grateful for all of those who decided to share from the conference floor. I also appreciate you sharing this blog post. One of the points you made that stands out for me in the article on the topic of VNRs: “it has to be the type of video content that is engaging and valuable to the audience”. That’s an excellent point. If the content doesn’t grab and keep the viewer, you loose the effectiveness of the release. Great job on your blog site. Very informative. It’s the best I’ve seen for PR 2.0.

  9. Deirdre
    October 12, 2009 @ 2:46 pm

    Carlton, I really appreciate the feedback about my blog. Thank you! It’s awesome that Twitter can be such a great educational platform. I think it’s amazing to obtain value from a conference, without even attending. As for the VNRs, we see a lot of content that is perhaps newsroom appropriate or sales appropriate but caution that when it comes to VNR 2.0 and sharing video in social networks it really has to grab the viewer and be meaningful. Thanks again!

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