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  1. Sky Opila
    October 5, 2009 @ 4:57 pm

    Great post! You did a great job putting a lot of shifts and changes into perspective.

    I think one of the best observations in this post is the shift in roles we as PR professionals are taking on. Some of the thick lines between PR pros and marketers are starting to be blurred more than ever before as PR embraces the social space. It’s so much more than press releases and e-mail blasts.

  2. Deirdre
    October 5, 2009 @ 9:34 pm

    Hi Sky, thanks for commenting. There are so many changes, but I agree the shift in our roles is one of the most exciting and challenging, at the same time. I enjoy the lines being blurred btw. PR pro and marketer (‘ve always been an advocate of integrated communications). It’s great that our role is expanding and we can be seen as professionals who add value far beyond press releases and email blasts 🙂

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