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  1. jdodd (Jacqueline Dodd)
    April 9, 2009 @ 2:37 pm

    PR 2.0 and the New Curriculum for Colleges and Universities by @dbreakenridge What are you thoughts?

  2. MikeLizun (Michael Lizun)
    April 9, 2009 @ 2:41 pm

    RT @jdodd: PR 2.0 and the New Curriculum for Colleges and Universities by @dbreakenridge What are you thoughts?

  3. Mike Lizun
    April 9, 2009 @ 2:43 pm

    Great post, and yes, PR 2.0 should be the new (now) curriculum.

  4. Deirdre
    April 9, 2009 @ 3:08 pm

    Thanks, Mike. I agree, it should be the now curriculum!

  5. MB
    April 9, 2009 @ 4:05 pm

    This is definitely an issues that is worthy of much attention! Thank you for sharing!!

  6. Jason Kintzler
    April 9, 2009 @ 4:14 pm

    Several universities have come to us (PitchEngine) to help their students understand how to compose and share pr content via the social web. So far, Marquette, Oregon, Washington State, Auburn and Kent state have used PitchEngine in class. I’m so happy when I hear how much more fun and authentic it made their PR efforts. Thanks for spreading the PR 2.0 message!!

  7. corinnew
    April 9, 2009 @ 4:27 pm

    I totally agree that a modern PR curriculum needs to reflect the new media landscape and focus on how emerging technologies have changed/are changing the practice of public relations. That’s one of the reasons we are using your PR 2.0 book as one of the required texts in our Social Media for PR class at St. Edward’s University.

  8. Deirdre
    April 9, 2009 @ 6:47 pm

    I’m so happy to hear that you are using my book at St. Edward’s University. It’s critical that we look at PR differently from the role of the professional to the type of engagement necessary to successfully build relationships! Thanks 🙂

  9. Deirdre
    April 9, 2009 @ 6:49 pm

    Hey Jason, It’s great that you are helping to educate the PR professionals of the future. PitchEngine is certainly an excellent model for PR 2.0 and best practices. Thanks!!

  10. Deirdre
    April 9, 2009 @ 6:51 pm

    Thanks, Jacqueline! I truly believe that we are turning the page to a new and better PR approach through PR 2.0 and social media. It would be great to see more colleges and universities adopt a curriculum focused on these best practices.

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