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  1. Daniel Seet
    March 18, 2009 @ 3:57 pm

    Hi Deirdre, yes the changes to now books are launched today are fascinating. Available to the author/s are a wide variety of tools, both in the traditional and new media setting in order to reach audiences who fall from the early adopter category into the more conservative belt. What’s more, in the long tail, even newbies like us have a potential to be a voice in the community. To think that even I could begin a semi writing career by first getting an eBook off and hearing what people have to say, and then shaping and reshaping the materials…

    Maybe if fishing were to be used as an example, then traditionally, the net cast out would have wide gaps in between, but with the augmentation of social media channels, the gaps in between the net are now much narrower with every segment of the community we can identify with and create dialogue.

    Even as I am contemplating writing an post about PR, PR2.0 and just communication in general, I got to consciously pull myself back and ask if I really got it. And this is what I think sums up the whole thing: PR is plainly about relationships, and awareness through these relationships. Whether or not PR contributes directly to the company’s bottom line, it serves as the safety net underneath because it builds networks of relationships for the company.

    And as what Brian Solis says, there’ll come a day when the ‘2.0’ will be dropped and people will just call it plainly as it is – PR. In fact, as I am toying with my post about PR and public affairs, and how some choose to see it as a matter of semantics, and others as two distinct functions, I am thinking that the two functions are still about communication and relationship management, plain and simple. You may want to ‘sell’ your message all you want, or influence who you want to influence, but without relationships and networks, that’s not going to happen.

    Yes, PR is the sociology of human communication.

  2. Deirdre
    March 18, 2009 @ 5:50 pm

    Hey Daniel, thanks for a very insightful comment. You mentioned how you can begin with an ebook and that’s actually a strategy that David Meerman Scott wrote about in his book, The New Rules of Marketing and PR. Meerman’s book, actually started as an ebook and got a lot of attention in the blogosphere. There was so much buzz about his ebook that it led to a publisher contacting him to expand the book in print. It’s such a great PR 2.0 case study!!

    As for your question, you definitely get it!! It’s all PR (doesn’t matter which number 1.0, 2.0, 3.0 comes after it). PR is about good communication and relationships. It molds perceptions, opinions and manages reputations. None of this would be possible without solid relationships with various stakeholders (the public). I believe Brain and I talked a great deal about this in our new book 🙂


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