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4 Comments

  1. Adam Gershenbaum
    March 28, 2009 @ 1:43 pm

    I have to say… While in the process of fleshing out what sites my company that we should be engaging in conversation at, every time I look at the road map I do ask myself, what about LinkedIn? It’s been great for me personally. I’ve been contact on more than a few occasions by HR representatives looking for people in my field with experience but now I’m looking to use LinkedIn for the brand. Do I use it as a pseudo intranet to stimulate relevant industry conversation amongst employees via the groups feature? Do I create seperate group and bring together as many channel partners as I can find to push out info and keep everyone on the same page about company and pricing announcements? Do I keep it centralized or assign members of the sales team responsibilities to make connections that result in sales opportunities? Then there are advertising oppotunities since you can target in mails and ads based on specific company’s and job titles. Long story short, yes LinkedIn is a hotbed of professional social networking opportunity that should not be ignoredI really like the Company Buzz and the Slideshare application. For me, introducing the company Buzz App to a few people at my company exposed them to twitter when they otherwise might not have taken interest.

  2. Deirdre
    March 28, 2009 @ 4:08 pm

    Adam…great information on LinkedIn. Thanks for sharing how you use it. I’m going to check out the Company Buzz and the Slideshare Application. Very cool. I agree that LinkedIn can be a hotbed of professional social networking opportunity. I think it depends on a person’s commitment and how you get others involved in your company. I think your comment will educate many!! Thanks 🙂

  3. Daniel Seet
    March 28, 2009 @ 10:43 pm

    Hi Adam and Deirdre, I think it’s a great idea to use LinkedIn for the brand. I know some people may balk at this idea, especially the thought of introducing brands (hence, and unavoidably so, some elements of marketing) to social networking sites, but I think this is a progressive evolution as organizations come to terms with the power that social networking can offer. The slideshare application, in my opinion, would be a great platform for organizations to share their knowledge on pertinent issues and establish leadership for particular niches. My idea of a unified corporate social networking communication approach is to have a common presence on sites like Twitter, Facebook, and LinkedIn (and whatever applications that may come in the future) to build market recognition and carve out a niche area. What do you think?

  4. Deirdre
    March 29, 2009 @ 1:50 pm

    Hey Daniel & Adam,

    I agree that Facebook, LinkedIn, twitter and other social networking sites allow brands to carve out a niche and build recognition as long as they go about it the right way. The intention should be to help people, share valuable information and to be a resource rather than a sales engine that pumps out messages no one wants to hear.

    As for LinkedIn, it has a lot of great features and I think many professionals view it as a network of the past and are not up to speed with all of the new functionalities. Perhaps LinkedIn needs a campaign to refresh it’s brand and create awareness that it’s a viable player in this space!

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