When it comes to recording and editing videos, I’m lucky to have a Macbook Pro. I use iMovie to capture and edit my videos before I upload them to YouTube. However, many PR and marketing professionals don’t have a Mac and they’re using PCs. With the increasing demand for interactive video content and many of us starting to do our own vlogs, the need for a quick and easy video solution grows.
I was really excited to see that YouTube recently launched a quick solution for PR and marketing professionals that want to dabble in editing by fine tuning the videos they upload to their own channels or to their brands’ channels. Here’s how it works. Once you upload your video to YouTube, you have a choice of whether or not you want to edit. There’s good news for those who want to experiment. You can change the audio, saturation, contrast, lighting, etc., and if you’re unhappy with your changes, you can revert back to the original version of the video you first uploaded.
I decided to play around with some of the settings to see if it made a difference in the quality of the video. The first new feature I tried was the “Stabilize” feature, which is great if you use a hand held device to take your video footage. It removes any shaky camera motions. You’re also able to change your video to capture different effects. For example, you can change your video to Black & White, Sepia, Lomo-ish and Cartoon, to name a few of the effect options. I liked the Lomo-ish effect (high contrast) for a crisp and more colorful image.
Other editing features include Fill Light, Saturation, Contrast and Color Temperature. This was a trial and error process where you can move the selection bar on each editing function to a +1 or -1 to achieve the look that you like. There’s also a handy little button that says, “I’m Feeling Lucky,” which is a quick and easy way to fix the lighting and color. For me, this was the best bet that led to a more finished looking product.
Here is a screenshot of one of my videos. You can tell the original version on the left is a bit lackluster, and not as colorful as the edited video on the right. For this video I used the “I’m Feeling Lucky,” feature.
Now, there are no excuses for PR and marketing professionals. It’s getting easier to capture the videos and you can edit them for better quality. Have you checked out the YouTube editing features yet and if so, what did you think?