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  1. Jamie Garantziotis
    March 25, 2012 @ 8:21 pm

    Great post Deirdre! I feel that policy making and internal communication is becoming especially important for organizations and PR pros. I wasn’t involved in establishing the initial social media policy for the company, but did have the opportunity to sit on two separate social media teams within the company: one that dealt with best practice for content, and the second responsible for empowering social to spread beyond communication and content to become social business. From this experience, I have no doubt that all of the above points played a huge part of the communication process, and was an excellent learning experience working across multiple business units. I wholeheartedly agree that this is a skill area that us pros need to continue to watch closely and continue to develop and refine.

    Looking forward to the book!


  2. Deirdre
    March 26, 2012 @ 8:19 am

    Hi Jamie, thanks for sharing your experience. It’s great that you had the opportunity to sit with the social media teams and to learn the best practices in policy development. I think having those two teams is really important, because on the one hand you have those responsible for the best practices and yet another team who empowers and motivates people to participate and help drive a social business. What’s great content without the passion of your own people to share and create enthusiasm? I think we will see a lot of work and changes to come. Thanks again!

  3. Cameron Franey
    May 8, 2012 @ 11:47 pm

    In the new world of social media, it’s extremely important for PR practitioners to be the gatekeepers for their employers’ online image. Branding is vital to online identity and the company as a whole. This chart is a really good tool in helping to define some of the newer roles of PR practitioners. Without social media policies, the image of the company could be dragged all over the spectrum. It’s important for the practitioner to help focus and control what goes out to the world to keep everything cohesive. It’s unfortunate something this important had to be cut from the book, but it’s a good tool available now. Modern practitioners should learn from this in order to keep up with the ever-changing world of social media.

  4. Deirdre Breakenridge
    May 9, 2012 @ 7:33 am

    Hi Cameron! Thanks for sharing your thoughts about branding, online identities and how policies protect the image of the company. I agree with you and the social media policy is one of the first things I recommend to an organization when they begin their social media programs. I’m glad that I can share my charts with everyone, here on my blog. The chapter in the book on the PR Policymaker discusses many of these steps, but it’s too bad the chart doesn’t accompany the text. Of course, in an ever changing world of social media, we know that many more responsibilities will be added to this chart. Thanks again!

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