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5 Comments

  1. Dan Dent
    October 30, 2013 @ 2:43 pm

    Good post, Kurt. It reminds me of a favorite saying. Call me a contractor to hire my hands, and I will throw my head in for free. Call me a contractor to hire my head, and I will throw my hands in for free. The difference is in the eye of the paying client.

  2. Kirk Hazlett, APR, Fellow PRSA
    October 30, 2013 @ 11:16 pm

    Thanks, Dan! Love your saying as well! I just wish we had a more consistent way of referring to ourselves. As long as the client gets what he or she contracts for, that’s good…but there should be so much more.

  3. Dick Pirozzolo
    October 31, 2013 @ 4:58 pm

    Good post. In our fast changing communication and media environment, I don’t think either title fully expresses the breadth of our knowledge, range of capability, or the value we deliver to our clients. People have suggested all sorts of new titles for “what we do,” but I haven’t yet seen any that are an improvement over Public Relations Practitioner or Public Relations Professional.

  4. Kirk Hazlett, APR, Fellow PRSA
    October 31, 2013 @ 9:09 pm

    You’re right, Dick. I think I’ll make that my post-retirement project…to figure out a “one size fits all” title that will work for all of us and those who succeed us!

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