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  1. Lisa Gerber
    July 6, 2012 @ 10:44 am

    The PR Pro as Tech Tester chapter in your book was a big one for me. I remember the days being in-house on the marketing team and just butting heads with IT because they always said, “it can’t be done.” Which is very frustrating. Looking back on it, I can see how it would have been even more frustrating for them! Being able to speak the same language and understanding capabilities of technology is critical for us, so thank you for that. Also, thank you for the mention here, and this VERY cool new tool that I’m going to check out and play with this weekend!!! DIY infographics!!! wow!

  2. Deirdre Breakenridge
    July 6, 2012 @ 11:04 am

    Hi Lisa! Thank you so much for sharing your experiences early on with your in-house marketing team. I remember those days too. It’s such a great feeling to know that it can be done and we can do it! Of course, the many questions and interruption for IT probably pushed our requests lower on the list 🙂 I’m thrilled to hear that you are going to play around with It’s a great tool and we can certainly accomplish a lot with DIY infographics. Fun visuals and meaningful brand communications!! Have a wonderful weekend.

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