Skip to content


  1. David Alston
    October 30, 2008 @ 4:46 pm

    Hey there Deirdre, really glad you were able to meet the gang at the Radian6 booth. Darn, I was hoping to meet you in person finally at a show and I missed out on the opportunity. Perhaps at another show then,

    Cheers. David

  2. DBreakenridge
    October 30, 2008 @ 6:28 pm

    Hey David – I’m so sorry that I missed you at the show. I would defininetly would like to meet you in person. You guys are doing great things…keep up the good work!

  3. dna13 (dna13)
    October 30, 2008 @ 6:52 pm

    @dbreakenridge dna13 appreciate the mention Deidre! Too bad we didn’t get to meet in person. Next time?

  4. Dan Keeney, APR
    October 31, 2008 @ 2:59 am

    Deirdre, thanks for the report on the PRSA International Conference. I have two major kvetches with the event. First, the lack of wifi in the meeting rooms is pretty indefensible. It completely disregards the professional responsibilities of the participants and ignores the essence of the content — the idea that connectivity and interactivity have been integrated into every aspect of a communicator’s life. And second, it was really annoying that in each of the social media sessions started with a lengthy explanation of what social media is and why we should care. Umm, we’re years into this — we don’t NEED that precursor anymore…let alone need it over and over again in each and every SM session I attended. I urge those who respond to the PRSA survey on the conference to urge them to designate levels for future sessions, so those going to an advanced session (201 or 301) can be assumed to have a base understanding of the subject matter, while offering 101 level sessions for those who do not.

  5. DBreakenridge
    October 31, 2008 @ 1:48 pm

    Hi, thanks for commenting. I agree, there should have been the connectivity and interconnectivity that enables us to be a part of the new PR landscape that we all talk about. With respect to the sessions, I would say that half of the one’s I attended started with what’s social media and why is it important. I’m wondering if the presenter’s need to up their game or is it because professionals are still asking basic questions in some cases? I’m finding that PR practitioners adapt to technology at all different rates and the industries they live in affect how quickly they engage (both for themselves and their brands). I sat in the marketwire booth and met some incredible advanced PR folks who probably felt the same way, but there were others who may have been happy that those questions were answerer. You make a great point that PRSA needs to organize the sessions better with beginner, intermediate and advanced and then find the appropriate speakers. When you bring 3,000 people together, you will find their knowledge and use of social media run the gamut. However, I still think that there were speakers who imparted good knowledge that was beyond the basics. It would be great to let PRSA know how we feel to make the conference even better next year. I’ll do my part!

  6. Gail Nelson
    October 31, 2008 @ 4:09 pm

    Hi Deidre,

    Great to meet you and find out that you have another book on the way! Also glad that you liked the new BurrellesLuce offeirng, iMonitor. Looking forward to catching up with you again in person soon.

  7. Gail Nelson
    October 31, 2008 @ 4:09 pm

    Hi Deidre,

    Great to meet you and find out that you have another book on the way! Also glad that you liked the new BurrellesLuce offering, iMonitor. Looking forward to catching up with you again soon.

  8. DBreakenridge
    October 31, 2008 @ 4:24 pm

    Hi Gail, thanks, it was great meeting you too. I hope we get another chance to meet and talk more. It’s good to see the new and innovative ways Burrelles/Luce is helping companies monitor coverage.

  9. Alecia O'Brien
    November 5, 2008 @ 4:38 pm

    We appreciate the call out Deirdre. Sorry we didn’t get to cross paths at PRSA (the pink wig was covering my eyes).. Interesting comment about (everyone) getting excited about social media and the whole PR revolution. It is extremely exciting for us, as we are on a continual learning path. It seems like new technologies are developed daily. Plus the requirements from our Fortune 100 customers keep changing too, as they embrace PR 2.0. I think we’re going to have to start looking at a Digital Media Best Practices Guide for Global Companies!
    There is so much technology and so many great ideas out there to take advantage of, that it is often difficult for PR professionals to wrap their head around. Kudos to those that are on the leading edge. PRSA was a good place for that.
    Thanks again,


%d bloggers like this: