#PRStudChat Meets a CMO
Graduation is over and we’ve had a great time celebrating the class of 2010. Now, it’s time to get back to learning and to focus on the role of the PR professional in the organization. We have a very special guest on June 16th at 12:30 p.m. EDT, who will enlighten us on his experience as a Chief Marketing Officer (CMO) and how PR interacts with the CMO and different marketing disciplines within a company.
Valerie and I are a thrilled to announce that our #PRStudChat special guest is Jeffrey W. Hayzlett, former CMO of Eastman Kodak Company. Jeff is providing transitional services to Kodak through the end of August, as he moves forward to pursue his own personal projects. By way of background, he joined Kodak in April 2006 as Chief Marketing Officer and Vice President of the company’s Graphic Communications Group, reporting to Chairman and Chief Executive Officer Antonio M. Perez. Jeff was responsible for the company’s worldwide marketing operations including the design and implementation of all marketing, strategy, investments, policies, and processes.
In addition, Jeff recently published his first book, The Mirror Test: Is Your Business Really Breathing, which asks the question that most business managers are afraid to ask. The book teaches how to evaluate, deconstruct, and then reconstruct one’s business both thoughtfully and aggressively. As an extra bonus to our chat, Jeff will be giving away five of his books to the participants of the #PRStudChat community.
We’re thrilled to have Jeff as our special guest and will be discussing with him some of the following topics: the responsibilities of the CMO, who owns social media, how PR integrates with other marketing disciplines, and some examples of how PR, Marketing and Web work together on social engagement.
We feel that Jeff’s experience in business and his tenure as the CMO Kodak will bring our community great insight. PR students, professionals and educators will learn firsthand what happens inside the walls of the brand and how communications professionals come together to help a business communicate with the market through social engagement.
Please join us on June 16th and get ready to learn more about the CMO and how critical it is for PR to be a part of the social equation. We look forward to chatting with you!