A Guest Post by Joe Groves and Maureen Walsh, Sparkpr
The industry is thriving. Facebook is 10 and social networking apps are sprouting like spring flowers in bloom. The digital realm is a noisy place full of opportunities for PR pros, marketers and communicators. But with the meteoric rise of social media for brands, in comes further challenges that face communications campaigns.
The February 25 #PRStudChat session, which takes place at 8:30 p.m. ET, will seek to guide PR neophytes and professionals alike in a discourse about the social media landscape in 2014, upcoming trends and the communicative opportunities that are available. The discussion will be hosted by Sparkpr, a leading independent technology public relations agency, based in San Francisco, with offices in New York and Cape Town, South Africa.
Spark CEO Alan Soucy says, “Sparkpr is thrilled to work with PRStudChat. Internally we have always tried to bolster the education and learning of students through our comprehensive intern program and are delighted to be able to help accelerate the learning of PR students on a global scale.”
The session will take form over key discussion points including:
- How do you decide on content for social channels?
- What about when you have no news to tell?
- How do you decide what channels are the best fit?
- Does social fall under PR or marketing? Both?
- Social + PR is often content creation
- Social + Marketing is usually paid media. Or is it only that?
- How will PR/social/marketing become more integrated?
- How will PR & Social look by 2015?
Follow along on Tuesday February 25 at 8:30 p.m. ET. To get involved please follow #PRStudchat and follow the @Sparkpr twitter handle.
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more