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  1. Monica Miller Rodgers
    October 29, 2012 @ 11:12 am

    Kirk, I’m very happy to see Business Schools making the effort to include Public Relations into their courses. I’m currently studying at Syracuse University for my master’s degree in communications management, and the program incorporates business courses. This is invaluable information for me to be able to communicate with other departments, such as accounting, human resources and the executive level. I hope this shared learning, both for PR practitioners and MBAs, will help us all to understand each other better and make for stronger business practices.

  2. Kirk Hazlett, APR, Fellow PRSA
    October 29, 2012 @ 12:25 pm

    Thanks very much for your feedback, Monica. This is, indeed, an exciting time for all of us in public relations who understand the value that our profession brings to the management mix. Being able to introduce a strategic-level PR course into the management curriculum is an important first step in further cementing our relationship!

    Best of luck with your studies at Syracuse…I saw Bob Kucharavy and Maria Russell in San Francisco at the PRSA International Conference!

  3. Shyvonne
    November 21, 2012 @ 1:06 am

    Thanks for sharing this Mr Hazlett, I’m a PR practitioner from Trinidad and Tobago who just embarked on an MBA. I think it’s critical for the profession for PR practitioners to have business competencies and be able to relate to and ‘speak the language’ of business leaders. You’ve affirmed quite a few of my own thoughts on the subject.

  4. Suzanne Mannion
    November 21, 2012 @ 3:05 am

    Great article Kirk! Indeed, PR specialists who have been in the game for a long time know that our efforts need to adapt to changes in the industry. The seemingly rapid changes brought about by faster response times and new communications methods can make the “seasoned” professional feel vulnerable. And when you’re collaborating with part of the new generation of professionals, the feeling can escalate. But there’s much to learn from each other and these lessons only benefit our overall performance and service. We recently posted an article on this topic which you can read here:

  5. Kirk Hazlett, APR, Fellow PRSA
    November 24, 2012 @ 10:07 pm

    Thanks for your feedback, Suzanne, and my apologies for the delay in responding. I truly do feel as though I learn something new every day that I go into the classroom…my students perceive my world (public relations) through a totally different set of lenses than I…and oftentimes they’re a couple of steps ahead of me!

    Learning is a never-ending…and ever-fascinating…experience, one that I have no intention of abandoning!

    Love Patricia’s “PR and Social Media” article! “Great minds….!” 🙂

    Thanks for reading, commenting, and sharing!

  6. Natashia Kerr
    November 29, 2012 @ 2:26 am

    Thank you so much for this article Kirk. I am currently a senior studying journalism with a concentration in public relations and a minor in communication studies at the University of Oregon. Although I do primarily focus on journalism and media classes every teacher, mentor and counselor have encouraged me to study under the school business and educating myself on a broader range then just my major classes. Even in my public relations courses we study a broad range of concentrations such as investor relations, crisis management and non-profit writing. Once I started both my PR internships I finally understood the importance of having business skills as equally important. The business is changing and as I am about to graduate and enter the actual profession I look forward to applying the variety of skills I have learned. Thanks again for the post! Great read.

  7. Kirk Hazlett, APR, Fellow PRSA
    November 29, 2012 @ 12:10 pm

    Thanks very much, Natashia. I’m delighted to hear that your Communication professors are encouraging you to expand your knowledge with business courses. I moderated a PRSA Boston/PRSSA program earlier this week on “Careers,” with a panel of newly-minted and seasoned PR professionals. The common theme from all speakers was “gain an understanding of how business works.” PRSA is working diligently to help business managers understand how public relations works for them; now we on the PR side have to do the reverse for OUR students. Best of luck with your studies, and thanks again for reading and commenting!

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