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13 Comments

  1. 40deuce
    July 25, 2011 @ 1:40 pm

    This is a great list of many of the roles PR can play in the new world of social media. As a person with traditional PR training and who is now applying that to the world of social media I would say that i touch on a lot of the roles above myself. I also see a lot of other PR practitioners doing the exact same. I always picture PR as the ones who should be leading the social media charge as social media is just another form of communicating with external stakeholders, but that could just be my bias as a PR person.
    Also, thanks so much for giving Sysomos a shout-out in here!

    Cheers,
    Sheldon, community manager for Sysomos

  2. Amanda, Community Manager at Radian6
    July 25, 2011 @ 1:50 pm

    Thanks for including Radian6 in your post!

  3. Kevin Donnellon
    July 26, 2011 @ 11:22 am

    Excellent list and I value the collaboration generator and relationship analyzer. Just talked with client this am about understanding the influencers as much as the end users in all communications efforts.

  4. Deirdre
    July 26, 2011 @ 11:27 am

    Hi Kevin! Thanks for the great feedback on my post and for sharing the roles you value the most!

  5. Deirdre
    July 26, 2011 @ 11:27 am

    Thanks Amanda! My pleasure and keep up the great work 🙂

  6. Meredith Rabil
    July 28, 2011 @ 1:05 pm

    Thankyou so much for writing this post! The list is very thorough and I agree that these are now roles that PR people need to begin to step into and get some practice with (if they haven’t already.) I particularly like No.8 Master of metrics. It is so important because often times directors/CEOS/bosses want to see the progress and how everything is translating.

  7. Deirdre
    July 28, 2011 @ 2:10 pm

    Hi Meredith! Thank you and I’m happy you liked the post. I appreciate the feedback. Role #8 is definitely one of the most important and among the toughest roles at the same time. We are definitely trying to wrap our arms around metrics to show value, so that a CEO and senior level execs see how social media leads to positive outcomes for the business. It’s great that you’re focusing on becoming a Master of the Metrics!

  8. Rachel LaFlam
    September 10, 2011 @ 4:34 pm

    Great post! I appreciate all the feedback of different roles that are being added to PR. I am a public relations student, so this is great so I can get an idea of what I need to learn more about prior to fully entering the world of PR. I am minoring in Psychology, which I feel may be quite beneficial with the relationship analyzer role. However, knowing that “master of metrics” is also a new role, is good to know so that I can maybe add some business classes 🙂 Thanks for the help!

  9. Deirdre
    September 10, 2011 @ 7:43 pm

    Hi Rachel 🙂 Thanks so much for your feedback on the post. I think psychology and sociology are so important today for the role of Relationship Analyzer. With respect to the metrics, I received my MBA several years ago and since then I feel I’m much more focused on business and ROI. Being a Master of the Metrics will keep PR pros at the strategy table.

  10. Naibi
    June 10, 2012 @ 8:50 pm

    Hi Deirdre! I’m the Argentinian PR student who met you at PRSA National Conference. I would like to translate this text to include it in my new blog (really new; it’d be the first entry). Even though I will give you all the credits and I’ll insert a link to this post, I would like to have your permission. 🙂

  11. Deirdre Breakenridge
    June 11, 2012 @ 8:10 am

    Hello Naibi … thank you for reaching out to me and yes, you have my permission to use this post translated on your blog. I appreciate you reaching out and also mentioning that you will give credit and link back to my site. Have a wonderful summer!

  12. Naibi
    June 11, 2012 @ 9:16 am

    Thank you Deirdre!! I’ll let you know when it’s ready. Hope you have a great summer, but I must tell you that in my country it is a very cold fall. Haha! 🙂

  13. Deirdre Breakenridge
    June 11, 2012 @ 9:58 am

    Hi Naibi … LOL! Then a happy but cold fall to you 🙂 Enjoy and keep me updated on the blog post. Thanks!

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