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  1. Chris Johnson
    November 7, 2008 @ 5:03 pm


    Great post. Over the years, PR, due to the transforming effect of the Internet is now ‘catching-up’ to the speed and velocity of active stakeholders. These stakeholders are now using very effective technology capable of both building brand and reputation or worse, damaging it. As PR professionals, we can no longer turn a blind eye to the effects of social media and how it’s transforming the way we manage our business. Today, organizations have a responsibility to change the way they operate. In particular, organizations need to educate not only PR practitioners; they also need to seriously think about individuals outside of traditional public relations departments. My approach has always been to provide a framework for organizations to engage in PR from across the organization – empower HR, legal and marketing to engage and listen to conversations. We also need to ensure we are measuring what’s important – media results represent a small part of the picture. We need to measure the overall activities of PR professionals to ensure we continue to be accountable in our day to day work. Looking forward to getting into the details of the book.

    Best regards,

    Chris Johnson
    dna13 Inc.

  2. DBreakenridge
    November 7, 2008 @ 5:46 pm

    Hey Chris, your comment is refreshing and PR professionals can definitely benefit from this approach! Thanks!

  3. Justin Levy
    November 11, 2008 @ 2:58 am

    HI Deirdre,

    Can’t wait to read the new book! I know you and Brian have both worked hard on it and both of you are thought leaders in this space. Keep up the great work!

  4. DBreakenridge
    November 11, 2008 @ 1:11 pm

    Hi Justin, thanks 🙂 Brian and I are excited to see the hard copy in Feb/March 2009. Appreciate the support and I look forward to hearing your feedback!

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