Skip to content

1 Comment

  1. Suzanne Mannion
    September 23, 2013 @ 1:50 pm

    Good points. I’m on the mind not to freeze them out – especially a beat reporter. Whether you connect them with the c-suite for an interview is another story that must be taken case by case. And preparing for EVERY interview is essential. We often find that “the boss” feels he/she knows the company / product / issue completely and therefore doesn’t have need for media training. Fight that and help them prep!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: