Ken Jacobs

Principal, Jacobs Consulting & Executive Coaching

First, we defined my brand. She helped me realize that my brand was “Taking The Lead”, because I’m a leadership coach, and it’s the name of my [PRSA Strategies & Tactics] column. And that became the heart-and-soul of our brand and all our marketing efforts. Because we understood that my prospects hire me not for coaching per se or consulting or training, but to help them become more effective leaders! She’s used her soft-but-influential persuasive skills to get me to finally write that Leadership eBook, get it on the website, and to use social media to spread the word. And we’re getting those downloads. So stop reading. And hire Deirdre Breakenridge. NOW!”