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  1. Rachel Miller
    April 30, 2012 @ 7:31 pm

    Congratulations on your book, it sounds like a great read, Rachel

  2. Deirdre Breakenridge
    April 30, 2012 @ 7:35 pm

    Thank you, Rachel. I think the expert interviews really help to bring the chapters alive. It’s always important to show the folks who are blazing a trail 🙂

  3. Shonali Burke
    April 30, 2012 @ 8:31 pm

    Deirdre, I’m SO happy for you – congrats! You are one of the hardest working professionals I know, over and above being so generous of mind and spirit, and I’m really glad that the book turned out the way you wanted it to. I can’t wait to read it, and thank you so much for including me along with such amazing people, to make a small contribution to the book – that was a huge honor for me. Thank you so much – and congrats again!

  4. Deirdre Breakenridge
    April 30, 2012 @ 9:23 pm

    Thank you, Shonali, and you are too kind! Your contribution to my book was incredible. I truly appreciate the time you spent and the support you’ve given me. It’s easy for me to work hard and to give back the way that I do, when I’m surrounded by incredible professionals like you, who care and have so much passion. Thank you for all that you do, and for inspiring us with your ideas and innovative programs 🙂

  5. Frederic-Michel Chevalier
    April 30, 2012 @ 9:57 pm

    Thank you Deirdre for this book… I buy it immediately and I’m very excited to read the 8 new practices you share with us.
    Social Media Strategist, I provide 360° influence strategies to my clients, including PR. And I’m strongly convinced that Social Media Management is just a new way of developping PR.
    I won’t miss to bring you my feedback after having read your book. 🙂

  6. Deirdre Breakenridge
    April 30, 2012 @ 10:11 pm

    Thank you Frederic-Michel. I look forward to hearing more about your work and also hearing your feedback on my book. Social media and PR is a fascinating topic and the management of social media uses many of the skills PR professionals already possess. However, it also requires us to develop new knowledge and skills, thus, the eight new practices come into play. Thanks again for sharing your thoughts.

  7. Adam Vincenzini
    May 1, 2012 @ 1:39 am

    Congratulations! I’ve been fortunate to work with you quite closely over the last 12 months and have seen these practices in practice! I’m sure this will be incredibly popular. Adam

  8. David Wesson
    May 1, 2012 @ 5:40 am

    Hi Deirdre

    Thanks for that great video blog giving us a taster of what to expect in your book sound like some interesting insights

    I love the 8 new practices /role for the 21st century PR company .Every company should have a internal collaboration generator 🙂

    Thanks for sharing I look forward to reading it



  9. Deirdre
    May 1, 2012 @ 7:31 am

    Thanks, David, and I appreciate the feedback on the video and my new book. The Internal Collaboration Generator is one of my personal favorites. I believe 21st century companies will look to professionals who are able to develop these practices (whether it’s one or all eight) to reach the needs of their stakeholders today. I look forward to your thoughts after you read my book.

  10. Deirdre Breakenridge
    May 1, 2012 @ 7:36 am

    Thank you, Adam! I’ve enjoyed working with you and know that we will continue to look for opportunities. Great to have a friend across the pond. With respect to the eight practices, I’m always looking to highlight professionals (my PR champion friends) and the work they do on my blog, and also in my presentations. If you or any of your clients fit one of the eight practices, and you want to share info, I’m happy to include information the information in my initiatives. Thanks again!

  11. Joel Fortner
    May 2, 2012 @ 9:05 am

    Congrats on this accomplishment! I look forward to reading, learning and sharing.

  12. Jane Tabachnick
    May 4, 2012 @ 7:18 am

    Congratulations Deirdre. I am really looking forward to reading your new book. I especially like the roles you identify, like Tech Tester!
    all the best,
    Jane Tabachnick

  13. Deirdre Breakenridge
    May 4, 2012 @ 7:31 am

    Thank you Joel! I look forward to discussing the book and hearing your thoughts on the eight practices!

  14. Deirdre Breakenridge
    May 4, 2012 @ 7:34 am

    Hi Jane! Thank you and you are definitely a Tech Tester 🙂 Hope all is well by you.

  15. Gail Nelson
    May 16, 2012 @ 8:46 am


    Congratulations! This book is more evidence that you continue to lead the social media pack in your understanding of how social media fits into to integrated communications.

  16. Deirdre
    May 16, 2012 @ 9:07 am

    Hi Gail,

    Thank you very much. My other books only touched the surface on integrated communications, but Social Media and Public Relations has every new practice thinking from the hybrid approach. I’m all for breaking down the silos. Enjoy the rest of your week!

  17. Doug Brown
    October 20, 2015 @ 7:10 pm

    Is this now available as an eBook? I think many of our users on Newswire would be interested in this as a way to craft better press releases.

  18. Deirdre Breakenridge
    October 20, 2015 @ 7:20 pm

    Hi Doug, thanks for inquiring. The book is available in soft cover and as a Kindle book through Amazon. I hope your users find benefit. The book highlights several new practices in PR, expanding the roles and responsibilities of communicators.

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