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  1. Hugh Macken
    April 2, 2012 @ 10:53 am

    David has an amazing way of distilling highly complex ideas related to social business down to their root concepts.

    I’d like to comment on David’s very important insight in the forward: “[M]uch of social media is done in public.”

    With that in mind, I can’t help but think of the following visual from David which illustrates the difference between social silos and a social layer that weaves through all business silos:

    In thinking about this excellent visual in relation to PR, I wonder whether we might add PR alongside social or at least think about PR being in its own silo versus now being a layer that must weave itself throughout the social business organizational construct.

  2. Deirdre Breakenridge
    April 2, 2012 @ 5:21 pm

    Hi Hugh! Yes, he certainly does. Thank you for commenting and pointing out David’s important insight in the foreword. I completely agree that PR is one of those silos, and must break out to also become a part of the layer that weaves though the social organizational construct. David’s visuals are incredibly helpful, and really capture a best practices approach.

  3. David Armano
    April 2, 2012 @ 6:37 pm

    Was a pleasure to do this Deirdre and your book comes at a critical time. Really think the industry will benefit from your thinking here.

    PS, we’ll have to make sure the foreword goes through an edit process. I wrote it rather hastily. 🙂

  4. Deirdre Breakenridge
    April 2, 2012 @ 7:17 pm

    Hi David … Thank you again for writing my Foreword. The release of the book certainly comes at critical time for the public relations industry. I’m hoping the new practices will create a good framework and set up guidelines for PR professionals. PR must move out of its silo and become integrated with other areas, for more effective communications. Despite the hasty process (sorry about that but glad the publisher has a good production team), your Foreword is excellent and sheds a lot of light on the challenges in PR and what’s to come!

  5. Gillian Lian
    April 3, 2012 @ 8:38 pm

    It is a critical time not only for PR but for all the industries facing with customers. It is an ear of web 3.0 that everyone is the speaker in the public. For PR, I remember the CEO of WPP once said, “In the connected age, the public face of business has changed forever and corporations who fail to recognize this will risk having their reputations, often lovingly built up over generations, damaged in an instant”. That’s exactly a warning for today’s PRers working in the social networks. I believe this book will provide comprehensive and practical instructions for PR pros to understand more clearly what they should do and how they can do better.

  6. Deirdre Breakenridge
    April 3, 2012 @ 10:05 pm

    Hi Gillian, thank you for sharing your thoughts. The quote from the CEO of WPP is spot on when he said the face of business has changed forever (in every industry). As a result, communications professionals must proactively minimize the risk of reputation damage for their companies in the age of public conversations. There are plenty of case studies that remind us how one to two hours of ignored negative sentiment on Twitter or Facebook could turn into a full blown crisis. And, as much as we learn new knowledge and expand our skills, we face additional challenges ahead. The eight new practices presented in my book are only just the beginning!

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