I recently participated in a webinar for the Ocala Chapter of the Florida Public Relations Association. My topic was building social media into your business plan. Social media is a game changer for businesses and as a result companies are rethinking resources (people), process and technology . And, with employees engaging in the social landscape many companies have finally realized the necessity for policies and guidelines. My video discusses several question that executives should ask about their own organizations, with the first one being: Just because you have a social media policy, does this mean that all of your employees actually want to participate in social media?