July 23 2010

Social Media Policy Content & Tone

Deirdre Breakenridge blogging, Organizational Behavior, PR 2.0, Social media, Social Media Planning, Social Media Policy blogging, communities, PR, PR 2.0, PRSA, public relations, Social media, Social media policy, Social networks, Video 6

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines. My video discusses the different ways that organizations are approaching content and tone to guide internal and public social communications. Let me know what content and tone bests suits your company.

6 Comments

CommDiscussion
July 28, 2010 @ 11:22 am

Never really thought about the tone of the social media policy as helping employees embrace social media. Always thought of it as a legal document. Definitely a great perspective and will look to make changes in our policy.
Deirdre
July 28, 2010 @ 2:19 pm

Hi Holden! Thanks and I’m glad I was able to provide you with a different perspective. Thanks for commenting 🙂