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  1. Worob
    October 29, 2010 @ 9:50 am

    Great reinforcement on the types of things people need to think about when drafting up a policy. I think the key for those drafting a policy is to recognize that online communications tools are extremely important for PR pros. It’s also important to give people the freedom to express themselves digitally. The best approach might be to outline key recommendations and things to be cognizant of when posting on a social channel. This way you can help safeguard yourself and your company from any potential risks.

    PR at Sunrise (

  2. Deirdre
    October 29, 2010 @ 12:43 pm

    Hey Andrew! Thanks for sharing your thoughts. What you said about safeguarding yourself and your company is critical. I think there’s a lot more policy work to be done 🙂

  3. Mic Adam
    October 29, 2010 @ 12:58 pm

    Another important area to consider is conflict handling. There must be a clear chain of events that get started when negative comments hit your social media profiles.

    Mic Adam

  4. Deirdre
    October 29, 2010 @ 1:29 pm

    Hi Mic! Excellent suggestion. Have you ever checked out the US Air Force Response Chart? It’s a helpful tool to manage negative comments and how to handle them on your social media profiles. Thanks!

  5. Adam Vincenzini
    November 13, 2010 @ 1:06 am

    Hi Deirdre!

    Thanks for sharing your thoughts on this area.

    I was sitting in a new biz meeting yesterday and needed an easy-to-follow summary of how to approach policy and this was a really useful guide.

    As always, I can always count on your blog 🙂

    Chat soon

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