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3 Comments

  1. Carl Wallgren
    May 23, 2011 @ 10:04 am

    Check out H&M’s ‘Social Media Newsroom’. I find it an interesting and refreshing approach, however they confuse me a bit by separating it so from their ‘regular’ news or press room.

  2. Chris Bechtel
    May 23, 2011 @ 2:05 pm

    Great recap of what’s happening today Deirdre. I think it’s important to note also that every press release in the online newsroom of today can be and should be a social media release (it’s just formatting after-all – with the ability to include related content such as video, audio, links, documents, images and the ability to share it across multiple social media channels. Here are some examples: http://newsroom.ch2mhill.com/pr/ch2m/winnipeg-water-treatment-plant-202651.aspx

    http://newsroom.ucla.edu/portal/ucla/species-extinction-rates-have-203632.aspx

    It’s also important to note that all video really needs to stream in HD quality right from the website – in today’s high-speed world, there is no reason to wait for a download (journalists and site visitors will simply leave), and video should be hosted in the newsroom AND posted to YouTube.

    Lastly, Newsroom content editors must have the ability to easily choose what displays on their homepage – so they can showcase feature stories, featured images, featured videos, story ideas, events and more – without depending on IT.

    Here are some addl. examples of online newsrooms across a range of industries:

    Xerox: http://news.xerox.com

    Yahoo! http://pressroom.yahoo.net

    UCLA: http://newsroom.ucla.edu

    The City of Carlsbad: http://news.carlsbadca.gov

  3. Deirdre
    May 23, 2011 @ 4:09 pm

    Hi Chris! Thanks so much and I appreciate you sharing your thoughts and insights on socializing the newsroom. You’ve made some really good points, especially about content editors having the ability to customize what displays on the homepage, without depending on IT. Great examples too!

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