2 Comments

  1. John
    September 25, 2007 @ 1:47 pm

    Although social media is wonderful way of marketing and communicating with customers, many brand managers may not fully understand it as a marketing tool. The traditional media has, to many people, made “social media” synonymous with MySpace, which in turn is incorrectly associated with a strictly teen market.

    Blogging, too, may not be fully understood, and managers who incorrectly view blogs as little more than glorified message boards often fear that their blog could just become a sounding board for dissatisfied customers, and worry that they will be unable to police it from unfavorable postings.

    I thinks it’s only time, and the efforts of communications professionals like yourself, that will slowly bring brand managers around to the value they are missing by ignoring these tools. As somebody who has seen you speak and has been inspired by your message, I count you among modern communication innovators who are leading the charge to a new way of marketing.

  2. shore thing
    December 14, 2007 @ 3:00 am

    I agree, as a marketing student myself, that marketing is communicating. I am inrigued to hear that executives of the companies you spoke to do not fully know the potential of social media. It gives young soon to be marketing graduates a good sense that we are being taught the newest methods and cutting edge techniques that we may still be influentual in implimenting this new technology and make a big difference.

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