AirPR Tag Archive

How to Get Comfortable With Data Even If You Don’t Love Math

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement,...

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PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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Romancing the C-Suite: How to Communicate Results That Resonate

Do you remember the first time you reported PR results to a C-suite executive? With sweaty palms, a beating heart, and just enough...

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In #PR This is all You Need to Know in 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

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