I was interviewed for a virtual event called the Future of Media: Radical Integration presented by Cision, which will take place on August 23, 2011 at 2:00 p.m. ET. The question I was asked: how important is owned media in the marketing mix today; an interesting question for PR professionals, as our focus has been on relationships that result in earned media. My question and many others will be answered to show how PR and media is evolving. The event has 30 experts and 15 questions, all in one hour. I hope you will tune in to what I think will be a very informative hour. Here’s a link to register and my video about the event.