With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today.
On November 17th, the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. Heather Whaling, president of Geben Communication and Jason Sprenger, president of Game Changer Communications led the discussion on the different ways students and professionals view and use creative in their PR campaigns.
One question focused on whether creativity is inherent, or if it can be taught. Here are several of the interesting insights our community members shared:
According to community responses, levels of creativity will vary among professionals and your environment plays an important role. At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. A career in PR requires strong skills in many areas. However, social media communication adds a whole new dimension to your creative knowledge and skill set. Taking the time to increase your Creative PR quotient is one way to stand out regardless of the position or your years of experience.
What are your tips for increasing creativity and learning new ways to be creative in PR?