Deirdre Breakenridge – Deirdre Breakenridge

May 23, 2014

Building Your Employee Social Media Champions

Being in PR and marketing is an instant invitation to participate in your company's social media program. You're automatically designated...

April 30, 2014

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

April 22, 2014

After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a...

April 16, 2014

Today, with instant access to technology and an abundance of data, sharing information with audiences is quick, easy and can cross borders...

April 14, 2014

Typical excuses I hear are, “it is too pricey” or I don’t “have time,” but the truth is everyone is busy and everyone is strapped...

April 7, 2014

Now that Q1 2014 is underneath your belt, do you feel satisfied with your performance, or do wish you were accomplishing more? And, if...

April 1, 2014

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the...

March 24, 2014

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I...