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Book Announcement: Answers For Ethical Marketers Published as a Guide to Good Business Communication
Who is the Ethical Marketer? Well, it’s you, whether you’re a marketing / PR professional, a business person, or anyone in the company who is communicating and sharing about the brand. That’s a wide range of professionals. There are opportunities and challenges when it comes to ethics and values permeating every level and position in an organization. Answers for Ethical Marketers breaks down the landscape. The book starts by probing the ‘essentials’ of what Ethical Marketers need to know.
Some of the chapters include:
- Applying ethics through media channels in PR, digital marketing, and social media programs.
- Delivering ethical communication through cause marketing.
- Taking ethics into media interviews.
- Learning the actions steps of leaders who are ethical role models.
- Identifying your ethical mentors.
Answers For Ethical Marketers Book Announcement
The #PRStudChat Community Joins Together for “Ethics – The Heart of Leadership” Twitter Discussion on September 13th
September is PRSA Ethics Month and #PRStudChat will be holding an ethics discussion on Tuesday, September 13th at 8:30 p.m. ET. Our community of PR students, educators and pros will join together for a dynamic Twitter chat on “Ethics – The Heart of Leadership.” We welcome as our special guest and co-moderator, Kirk Hazlett, APR, Fellow PRSA, who will lead the community conversation on the values and fundamental beliefs that guide our behaviors and decision-making process.
A little bit more about our special guest … Kirk Hazlett is an Associate Professor of Communication / PR at Curry College. He is also a member of PRSA’s Board of Ethics & Professional Standards. Kirk will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication.
A few of the #PRStudChat topics we’ll cover that night will include defining ethics, understanding how ethics is at the heart of leadership, sharing opinions about ethical misconduct and exploring different situations where your ethics may be challenged. Some of the situations we will discuss include scenarios with internal business relations and client communication.
We hope you’ll join us on September 13th for an interesting and useful discussion on ethics in communication and business. As always, we welcome your questions before or during the chat session. You can tweet @PRStudChat, @ValerieSimon, @KirkHazlett or @dbreakenridge with your questions. Be sure to also visit our LinkedIn Group to share your ideas.
Hope to “see” you on the 13th!
PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett, APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct.
Kirk is an Associate Professor of COMM/PR at Curry College and is a member of PRSA’s Board of Ethics & Professional Standards. He will engage students, professionals and educators in a community chat session focusing on the importance of ethics in our professional communication. A few of the topics we’ll cover that night will include the definition of ethics, understanding the “Declaration of Principles,” opinions about ethical misconduct and different situations where your ethics may be challenged.
We hope you’ll join us on September 15th for a fast paced and informative discussion on ethics in communication and business. As always, we welcome your questions before or during the chat session. “See” you on the 15th!
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more