When you’re an Ethical Cause Marketer you don’t leave anything to chance. You have to spell out exactly what, how and why you’re supporting an important cause.
What does this mean for your brand? How transparent are you about the alliance with the charity of your choice? And, are you mapping out your agreement, so that you avoid miscommunication and issues that may arise?
Whether it’s you alone, or you’re working with a team, cause marketing is a great opportunity to raise awareness about an important initiative. Here are three steps you can take as an Ethical Cause Marketer, which can help to propel your efforts forward, creating more awareness and funding for your cause.
Enjoy the video, and weigh in on what tips you have for ethical cause marketing. If you want to learn more about what it means to be an Ethical Cause Marketer, then check out my book, Answers For Ethical Marketers, A Guide to Good Practice in Business Communication, here.