Intro to PR

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. The question quickly became, “should it be another blog post contest?”

In the spirit of students and professionals being PR Tech Testers, we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

After reading my latest book, “Answers for Modern Communicators,” each student was tasked with creating a short educational video sharing tips and insights based on one of three communication practices – i.e., media relations, strategic communication/integrated marketing communication, or employee communication – that related to class content. 

We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. If you want to learn more about Wei, you can follow him on Twitter at @weicai_.

Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media!