Q&A with Jacob Morgan, Co-Author of Twittfaced
I just finished the book, TwittFaced, by Jacob Morgan and Josh Peters. I think it’s a good social media 101 handbook that provides you with a breakdown of social media tools, platforms and opportunities that are not overwhelming to the reader, but organized so that the information is straightforward and easy to read. I had the pleasure of interviewing co-author, Jacob Morgan. Jacob is a social media consultant and the Principle of Chess Media Group, a social business consultancy, focused on strategy, creativity, and results.
Here’s my Q&A with Jacob:
Twittfaced is an enlightening social media toolkit. With all of the tips and tools on how to understand and maximize the social web, what are the three most important takeaways of the book?
1) Social media is changing the way in which organizations and individuals can do business.
2) Making social media campaigns and strategies more accountable is going to become crucial in order to justify their existence.
3) There are a lot of tools, platforms, and strategies out there but in order to success you need to understand what you want to achieve and how you are going to achieve it through social media.
What’s the meaning behind the name of the book? Is there a special significance to the name, Twittfaced?
Twittfaced is the moment of enlightenment you get when you realize that social media is much more than just Twitter and Facebook. Twittfaced is the realization that social media is impacting business on a massive global scale, business is changing and those of us that are “Twittfaced” realize that change and are able to take advantage of it.
What made you decide to write this book and how long did it take from start to finish. Did you enjoy working together as co-authors?
Josh and I actually collaborated on an ebook called “social media for authors.” This ebook spread across the web and eventually landed in the hands of our publisher, “Clay Bridges.” They asked us if we wanted to write an actual social media book and Josh and I jumped at the opportunity. I decided to write it because first of all it helps add credibility and authority to what I talk about on a daily basis on my blog, JMorganMarketing. Second, I wanted to create an easily digestible social media handbook that covered all of the content without being overwhelming to the reader.
Do you have a favorite chapter or passage in the book, and why is it your favorite?
My favorite sections in the book are the measurement and ROI areas (including the Q&A with Olivier Blanchard) because I feel they are oftentimes not addressed yet are absolutely crucial. Social media and marketing, in general, needs to become more accountable and this book has several chapters, which call that out. Yes, social media is valuable and important, but if you can’t back it up with some sort of business results then it really doesn’t warrant any type of investment.
What is the one thing that makes your book stand out above all of the other social media books?
Our book is meant to be a handbook that can quickly guide you through the social web. There are plenty of other social media books out there that are 300+ pages. Ours is around half of that from cover to cover, which means you can get all of the information you need quickly and efficiently. We also cover everything from “listening” to measuring ROI so it’s quite comprehensive. Finally, we had Brian Solis and Chris Brogan contribute to the book with a little bonus Q&A section from Olivier Blanchard. When you take all of that into account and that factor in the price (around $16.00) it’s really the greatest value out there.
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Hope you enjoyed the interview about Twittfaced and if you want to reach out to Jacob, you find him on his social media consulting blog or connect with him directly on twitter @JacobM.